![]() Though Boomerang and Mailbox share several similarities, the Android app lacks the same design polish and simplicity which made Mailbox really stand out. Unlike Mailbox, which only works on mobile (iPhone and more recently iPad), Boomerang’s advantage is that it will work on both web and mobile, but for now, “mobile” means “Android.” The company says that support for iOS is planned for the future, however. In addition, the app can bring back messages to the inbox if there’s no response, allowing for further follow up. Scheduled messages can be configured with a tap to go out in 2 hours, 4 hours, tomorrow, 2 or 4 days, a week, or you can type in a date and time to be even more specific. By swiping to the right, you have the standard option to archive a message, while swiping to the left lets you choose from more actions including also delete, snooze (aka “boomerang” – where the app gets its name), label, mark as read and star. The company recently introduced new features to its Gmail app, which helps to automatically categorize incoming messages as “updates,” “promotions,” and “social,” and then moves those into designed sections of the inbox.īut Baydin’s Boomerang app isn’t about pre-sorting email, it’s more about managing your responses and other actions. Google, of course, has not been ignoring the email management problem. It’s now stepping up to compete in the area where there’s still a major need for better management tools.īaydin CEO Alex Moore agrees, saying mobile has been the number one request from customers, and the company is thrilled it finally had the resources to deliver. That’s why Baydin’s launch of a mobile application is notable. While Baydin’s add-ons may have been around longer, offering browser plugins for web apps is no longer seen as the most innovative solution to the information/email overload problem, no matter how clever they are. ![]() Naysayers will argue that the app was perhaps overly fawned upon by tech press (yes, including ourselves), but that opinion ignores the fact that users are checking their email on the go, and especially on mobile devices like their iPhone, more than ever before. Prior to its $100 million acquisition by Dropbox, the hype around the Mailbox app was incessant. ![]() With a new app called Boomerang for Android, the company is iterating on its previously web-only application in order to offer non-iPhone users their own gesture-based, email scheduling and snoozing application, similar in some ways to the iOS app Mailbox. Baydin, the startup behind a suite of productivity add-ons for Gmail, Outlook, and Google Calendar, is today bringing its inbox management solution Boomerang for Gmail to the mobile platform.
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